CX Data & Insights

We gather, visualise and translate our clients’ data with one goal in mind—to understand the customer.
Understanding customers in ways others don’t enables us to respond in ways others can’t. Through our customer experience data and insights offering, we create an ever-evolving, customer-centric view of the world. We consolidate all data points from across our clients’ legacy data sources against each customer, and enrich this data with information we continually receive from that individual. This allows us to gain deep insight into every customer, and provide real-time updates on their changing behaviour.
We call this our single-customer view. It’s our way of crafting and measuring customer experiences, and it continually informs our insight services such as data analysis, data visualisation, targeting and benchmarking, customer segment identification, segment and channel reporting, campaign reporting, automated journey reporting, and inbound data retrieval information.
Ultimately our CX data and insight services pinpoint customer understanding, using it to tailor effective communications and craft personal experiences for individuals throughout their customer journey.

We are specialists in Data-Driven marketing insights. Our team of digital transformation specialists located across Sydney, Melbourne, and Brisbane help our clients better understand their customer insights. Which in turn helps them communicate with their customers more effectively.
We do this through our single-customer view. We consolidate all data points across the legacy data sources against each customer and enrich this data with information we continually receive from them. This provides us with a full picture on each customer, and using this data and insights we can help our clients create a customer experience strategy that optimises each touchpoint of the customer journey.
Our focus on data enrichment means we can have the most up-to-date information on each customer as well at any point in their customer journey.

Driven by data, our customer experience consultants provide deep customer insights and expert marketing technology services for our clients. We work with our clients’ customer data and provide marketing data services to help facilitate a better and more efficient decision-making process for our clients. Using this data, we are able create customer experience strategies that help our clients reach their customers wherever, whenever.

To create meaningful experiences with customers, we need to truly understand them. Segmenting customer data enables businesses to deploy personalised and targeted communications to their customers. Personalised and targeted communications deliver a higher return-on-investment. Backed by years of consulting experience our Data-Driven communications experts help our clients sort through and segment their customer data.
We then use these segments and insights to create marketing and communications strategies and solutions for our clients, which we implement through the creation, production and delivery of targeted personalised communications, across every channel—physical and digital.
By combining breadth and depth of capability, we ensure speed, impact, reduced risk of data mismanagement, and a greater measurable return on investment for our clients. This leads to better, more holistic brand experiences for customers.