Data Enrichment
It’s no longer enough knowing who your customer is. Now, knowing when, where and how to connect with them is vital.
It’s no longer enough knowing who your customer is. Now, knowing when, where and how to connect with them is vital.
We capture all customer interactions and link this wealth of data back to each individual. This enriches our understanding of each customer’s behaviour.
Whether the communication is delivered via email, SMS, personalised video or other engagement, we know what the customer has opened, on what device, their dwell time, and what they do next—on every digital interaction. Through this improved understanding of customer behaviour, we can unlock the full potential of our clients’ marketing platforms and drive a competitive advantage.
We are able to see which type of communications each customer opened and engaged with, on what device, their dwell time and what their next interaction was with the communication delivered. This helps us get a better understanding of what customers are interested in. This information allows our specialists the opportunity to create strategies that unlock the full potential of our clients’ marketing platforms to drive a competitive advantage.
