Marketing Technology

We guide our clients on how to navigate the complexities of marketing technology to enhance their customers’ experience. Our marketing technology specialists focus on three key areas—platform, people and process.

We ensure our clients’ chosen marketing platform operates in-line with their business aims, and that they also have the right people and processes in place to deliver sustained and measurable results. Our team creates automated customer journeys and strategic targeted campaigns to deliver our clients’ overarching objectives. Platform agnostic, our work in this area has seen us globally awarded for Salesforce marketing cloud innovation, achieve Salesforce Platinum partner status, and have the largest scale Adobe campaign deployment across the region.

We also offer our clients campaign management services. Here we embed our specialists onsite to support their marketing teams, and help them to implement automated customer journeys and targeted marketing campaigns themselves. Whichever service model our clients prefer, the end result is improved customer experiences and better measurable return on marketing technology investment.

Whether it’s implementing a new platform or updating an existing one, our marketing technology consultants improve ROI for our clients with recommendations on platform, people and process.

Our mar-tech specialists begin with advice on how to get the most out of our clients chosen marketing technology platform (or in the case of a new client, which platform will best suit their needs). We then advise on the optimum team to service the platform and also provide training on how to extract the most value from it.

Finally, we help put the right processes in place to ensure continual improvement for our clients. We’re able to place our marketing technology specialists, located across Sydney, Melbourne and Brisbane, onsite to support our clients’ marketing teams. This helps our clients achieve quicker adoption times and faster ROI.

We are one of the largest partners of Salesforce Marketing Cloud in Australia. We provide solutions for the setup and implementation of the platform, establish the data structure and automate the importing of data from third-party systems.

We can automate the tracking of the export of data from Salesforce Marketing Cloud to other systems used by our clients. We also work with our clients to integrate their Salesforce Marketing Cloud platform with the Salesforce CRM and assist with campaign creation and execution.

We provide consultancy services, best practice recommendations and training to ensure our clients can get the most from their investment in one of the most advanced email platforms on the market today. For many of our Salesforce Marketing Cloud clients, we automate bounce backs to the digital print stream, ensuring their message is always delivered.

Our work in this area has seen us globally awarded for Salesforce marketing cloud innovation and achieve Salesforce Gold partner status. We are also one of the only marketing technology agencies in APAC to receive a global Salesforce Marketing Cloud Innovation Award.

Our Adobe team has deployed the largest scale Adobe campaign across Asia Pacific. We help our clients keep P.A.C.E. with technology through our team of specialists tasked with assisting to improve platform ROI for our adobe marketing services.

We can be available around the clock to provide support to our clients and assist with issues and problems as they arise.